Tuesday, May 31, 2011

Welcome to Social Media and Public Relations: Summer version

Please read the following article by Jeffrey Rosen: End of Forgetting. There is also an 8-minute interview with Rosen on the same topic that I would like you to listen to prior to class on Thursday.

Also, please read the story Web's New Gold Mine, which is part of a series of articles by the staff at The Wall Street Journal. Everyone should read an additional story that is part of that series and be prepared to discuss it in class on Thursday.

Finally, there is a "model" blog post that appears below ("Politics and Social Media"). Keep in mind that all of your posts will be focused on public relations as it applies to a specific industry (broadly defined: politics, fashion, sports, entertainment, etc.). I will write another model post sometime this week, so that you will have another example of what I am looking for.

I allow anonymous comments, so you do not need to be logged in to comment. I would appreciate it if you would leave your name in the text, though.

I look forward to our (short!) time together!