There are three required textbooks for undergraduates in PR 4301: Social Media and Public Relations:
The main text will be Brian Solis and Deidre Breakenridge's book Putting the public back in public relations. While I think the authors go a little too far in some of their assertions about how social media is changing everything about PR, I also think they do a nice job of highlighting the key issues related to public relations and social media.
I stumbled onto Dave Kerpen's likeable social media, and I really like the simple and straightforward way that he talks about the practical aspects of using social media.
For some of you, Dan Zarrella's book the social media marketing book might seem too elementary. Perhaps, but Zarrella performs a valuable service by providing a simple (yet not simplistic) overview of the main classes of tools we associate with social media.
All three books are available at the campus book store. (I would have included a link, but the link off the main TTU web page does not work. D'oh!) You can also find the books (new or used) in many other locations on the interwebs.
I look forward to our first class!
